turn can resell the packages or you can sell the packages and give a percentage to your charity.   Partner With A Charity to Target a Niche Market  

that are inclined to develop an affinity with your charity.   Partnering with your charity to market to a niche will bring new customers to you and new members to your charity. For example, suppose you owned a fitness center. You could partner with a health related charity for senior adults by doing targeted promotions offering them free health classes in your fitness center.   Using your name and the name of your non-profit charity in your promotion will lend credibility and breed trust in your offer.   If you manage a financial planning firm you could partner with the American Association of Retired Persons and provide free tax consultations at the local library. Or suppose you invented a product such as the mentholated candle (visit www.vaporcandle.com). You could partner with the local health clinic to jointly promote flu shots and your candle product.   Create a Co-op Business Venture With Your Charity   Taking the idea of charity partnerships a bit further you may consider establishing a full- time commercial venture with your charity. Both parties would provide specific resources to run the venture.   For example, you could provide the financial funding and the charity could provide the staff, expertise, and equipment. Although there are a lot of legal and tax issues to address with this strategy, many such ventures are being established with success.   Dont Forget The Networking Opportunities   Perhaps the biggest advantage, from a business standpoint, to be involved with a local charity is the opportunity youll have to network with other like-minded professionals.   If you are an independent professional such as a consultant, C.P.A., lawyer, insurance agent etc., this may be the primary source of business for your firm. Make sure you put your new friends on your networking list and make it a point to keep in close contact with them.   Send thank you cards, meet for lunch, make brief phone calls, remember birthdays, and include them in your newsletter to stay in touch. Make sure that you attend meetings and events where other professionals will be. Volunteer to sit on boards or committees when time permits. You might even consider urging your employees to become involved in

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